Thesis process: Who are the "community"

With my thesis looking at how the social realities of a place can inform architectural design, my challenge now is to identify the social patterns behind Fietas.

In the Ecosystem of Fietas, Who are the agents?

I have been able thus far to look at Fietas objectively (from a distance as an outside observer), but I find myself asking myself who are the people of Fietas, and what are their practices and rituals. 

Basically trying to understand the "software" (socio-cultural systems) behind the "hardware" (built form, and urban fabric) of Fietas. 

One is able to detect clues from the built form as to who the various agents are (i.e. residents, shop owners etc). But this is still very surface. Finding and unpacking the social patterns is the next step...